DAN BURNS

Freelance Senior Copywriter / Creative at Sky Creative
April 2022 – Present

Crafting copy for campaigns, product launches, content emails, DMs and internal comms.
Across Sky Sports, Sky Movies, Sky Glass and everything else that’s Sky.

Senior Copywriter / Creative at 23red
October 2020 – March 2022

Brought in throughout the pandemic to take creative leadership of many high-profile
behaviour-change campaigns. This included a successful pitch win to solidify the
agency’s position on the government roster. A process that saw a list of  26 agencies
reduced to 12. I mentored a more junior copywriter to help with their development.
I launched an agency-wide newsletter that showcased best-in-class work from around
the world, which was praised for being both inclusive and varied in its content.

Pitch wins

GCS government roster 2021, NHS, DEFRA, Network Rail

Freelance Senior Copywriter / Creative
July 2014 – October 2020

       
From year-long stints to quick two-week turnarounds.
Everything from press and outdoor campaigns to DM, digital and social content.
Turning big ideas into engaging executions with well-crafted copy and scripts.
Across a whole variety of tones and in many different voices.
Frequently trusted to work directly with clients.

Pitch wins 

Heineken, Old El Paso, Suzuki, Turkish Airlines

Awards

DMA Gold: Best UX for ODEON at Ogilvy
MoMA Best Use of Email
Big Bus Challenge shortlist

Copywriter / Creative at BD Network
February 2012 – July 2014

I was lead writer on Sony, Virgin Media and Whyte & Mackay. I created campaigns
and content for the agency’s large range of clients. I directed the production of ads,
including voice-over artists. In 2013, I was selected to participate in  a Future Leaders
programme for the agency.

Pitch wins 

SONY, Ocado, Uniqlo, Whyte & Mackay, Chelsea FC

Awards

IPM Gold, IPM Silver, IPM Bronze x 3
Chip Shop Award

Copywriter at A&N Creative
December 2010 – February 2012

I wrote TVC and radio scripts, crafted sales email campaigns
and sub-edited newspaper supplements.

Pitch wins 

Digital Property Group

Awards

IVCA, Best Script Silver

Placement Copywriter / Creative
July 2009 – December 2010

Learning my craft on live briefs.
Writing TVC scripts, press ads and DM packs.

Pitch wins

London City Airport

Awards 

D&AD New Blood Best in Show
DMA nomination
M&C Saatchi 24-hour ad challenge
The Wanted Ads Junior Team of the Year nomination.

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