Corona
ATP tennis experiential
As part of Corona's partnership with ATP at the O2 Arena, I helped create a beach bar
where visitors could interact with the Corona brand and watch footage from inside the arena.
We uplifted sales of Corona by 60% on the previous year's activity, by adding Champion Cuts wigs as a gift with purchase. These went down a storm, getting brand awareness across the TV footage of the tennis.
We also integrated the bar into social media with a ‘Show Us Your Ace Face’ booth that
allowed people to pose with tennis props and upload photos to their Facebook timeline.
Other activities included competitions to win match tickets with a Spot The Ball area.
