Disney
‘Dream Box’Disney's ‘Dream Big Princess’ campaign repositions the Disney princesses
as role models and teaches little girls to believe in themselves.
A series of activity emails were sent out to help
parents keep their children occupied during the school summer holidays.
Each activity highlighted a positive personality trait of a Disney princess.
Children need a safe place for all their summer keepsakes, so the first email
encouraged parents to help them build a ‘Dream Box’.
Follow-up emails provided activities to create keepsakes for the Dream Box.
The first two activities highlighted Rapunzel’s creativity and Cinderella’s determination.
Further emails provided even more Disney Dream Box keepsakes.
The remaining activities highlighted Ariel’s adventurous nature, Belle’s intelligence and Tiana’s ambition.
This CRM, email and social campaign was created during a 10-month freelance stint at Proximity London.