Agencies

23red, BD Network, CHI&Partners, DAZN, Elvis, Geometry, GREY, iris, isobar, Ogilvy, Kitcatt Nohr, Mullen Lowe, Octagon, Proximity, RAPP, Saatchi & Saatchi, Sky Creative, Space, Toaster, VCCP, Wunderman

Brands

Arla Foods, Birra Moretti, BT, Cadbury, Coca-Cola, Compare The Market, DAZN, DEFRA, Disney, Environment Agency, FIFA, Google, GOV.UK, Guide Dogs, Halifax, Heineken, Heinz, Highland Spring, IKEA, Kellogg’s, Lloyd’s Bank, Lurpak, Metro, Nando’s, National Gambling Helpline, Nature Valley, Network Rail, NHS, NHS Blood & Transplant, O2, ODEON, RNLI, SEAT, Shell, Skoda, Sky Broadband, Sky Mobile, Sky Sports, Sky TV, SONY, Stella Artois, Strutt & Parker, Suzuki, The Economist, The Sun, The Times, Virgin Holidays, Virgin Media, UNIQLO, Volkswagen, Whyte & Mackay, Wimbledon, Wrangler Jeans

Awards

Drum PR
Best Integrated Campaign nominee
‘The Online Rip-Off Tip-Off’

Drum Social Purpose
Best Integrated Campaign nominee
‘The Online Rip-Off Tip-Off’

DMA Gold
For ODEON UX at Ogilvy

MoMA Best Use of Email
For Virgin Holidays at Proximity

IPM Gold
For Virgin Media at BD Network

IPM Silver
For Whyte & Mackay at BD Network

IPM Bronze x 3
For three different campaigns

Big Bus Challenge shortlist

Chip Shop Award

M&C Saatchi 24-hour ad challenge

The Wanted Ads
Junior Team of the Year

D&AD New Blood
Best in Show

Dan’s words
and ideas have:

🎰

Helped people escape the dangers
and stigmas of gambling harms

😈

Educated consumers on how to
avoid dodgy online sales tactics

🩸

Inspired football fans to unite
and donate blood plasma

⛴

Raised over £1.3m for the
completion of a new RNLI lifeboat

Simultaneously raised
eyebrows and subscriptions

Caused a test-drive-booking
frenzy and website to crash

Entertained half a million tennis fans
on their way into Wimbledon

🏖

Made live appointment-availability
data appear as reserved sun beds

Inspired many young Disney
lovers to have big dreams

🍿

Flexed Sky's tone of voice
for different audiences

👖

Sold jeans to different generations

🍽

Made family mealtimes more fun

What people say about Dan:

“Dan was in my team for over two years and proved himself a fantastic addition since day one. He has the rare ability to come up with great conceptual ideas and write elegant, considered, compelling, and beautifully composed and crafted copy – across media.”

Nigel Edginton-Amor, Creative Director at Sky

“Dan was pleasure to work with. His approach is positive; always looking for a solution that will answer every detail of the brief. Equally capable with both conceptual and practical copy briefs, Dan has a portfolio of amazing work. In particular, his work on Whyte & Mackay was excellent and he was always extremely capable at presenting to clients. I wouldn't hesitate to recommend Dan – he'd be a real asset to any company.”

Nick Stroudley, Digital Director at Formula E

“Dan created consistently fantastic work for us. With rave reviews from across the agency, it was clear early on that he’d settled in and enjoyed his work. I wouldn't hesitate to recommend and would definitely book him again.”

Lorraine Snow, Senior Creative Resource Manager

“Erudite, eloquent, challenging, and conscientious. Dan is just as happy crafting the subtle intricacies of a piece of long copy as he is cracking the big creative idea. A pleasure to work with.”

Lee Barber, Strategy Partner at Havas

“Dan is everything you want from a conceptual copywriter. He has the ability to build stand out ideas that stay true to insight and objectives. He has a true appreciation and respect for the briefs that he receives. That's why Dan has proven to be able provide award winning creative that actually delivers results. Also one thing that also impressed me about Dan is he is a copywriter through and through. He loves the art of copy and the power that it can have when used in the right way. We have had a number of specific and high profile copy briefs over the years and Dan delivered on this with the same amount of passion and thinking that would go into a 360 integrated brief. I thoroughly recommend Dan and hope to work with him again in the future.”

Adam Azor, EVP, Global Marketing at Sportradar

“Dan is a pleasure to work with. In his time at BD he produced work time and time again that was of an extremely high standard and demonstrated his passion. He always managed to get the tone bang-on for our variety of clients and was comfortable writing short or long copy. He's talented, passionate and a good guy to have in any team. I would recommend him without any hesitation.”

Dan Claxton, Creative Director at BD Network

 Nose at his LinkedIn >