Kellogg’s Ancient Legends
This social and digital campaign was created during a 3-month freelance stint at isobar.
The task was to launch new Kellogg’s Ancient Legends cereal with a social and digital campaign that integrated with a pre-written TV script. Ancient Legends are cereals that use the ingredients eaten by ancient legends, such as flax, spelt, rye and chia.
Social posts invited you to travel back in time to experience what it would have been like at breakfast time with Cleopatra – the star of the TV spot. We used animation to create a 360 experience, where you could move your device to look around the room. Sound effects, including Cleopatra saying ‘Hi’ were added.
While freelancing at Isobar, we worked alongside Edelman to create a PR event at the British Museum, where bloggers could sample the new cereal in ancient times, by using VR goggles.
