Kellogg’s
‘Ancient Legends’
SOCIAL / DIGITAL / PR LAUNCH EVENT
Concept development / Copywriting
Ancient Legends are cereals that use ingredients eaten by ancient legends, such as flax, spelt, rye and chia.
The task was to align with a TVC to create a launch experience.
Social posts invited you to travel back in time to experience what it would have been like at breakfast time with Cleopatra – the star of the TV spot. We used animation to create a 360 VR experience, where you could move your device to look around the room. Sound effects, including Cleopatra saying ‘Hi’ were added.
While freelancing at Isobar, we worked alongside Edelman to create a PR event at the British Museum, where bloggers could sample the new cereal in ancient times, by using a VR headset.