NHS Blood & Transplant
‘Sign for Plasma FC’An appeal for blood plasma donations from people who had recovered from coronavirus.
Medical trials were using these donations in search of an antibody treatment
that would potentially help people recover from serious cases.
Data showed that men aged over 35 had the highest antibody count.
So we targeted them through the social channels of football clubs up and down the country.
We united fans everywhere, by asking them to Sign for Plasma FC.
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COVID-19 Vaccination X Premiership Rugby
Through a series of partnerships, I helped produce content
that promoted the benefits of getting vaccinated.
This one was purposely unscripted. For talent who were not always used to being on camera.
A series of prompts and questions were curated to create a more natural feel.
It was important that any potential bad acting didn’t distract from our important message.
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Greener NHS
‘Healthier Planet. Healthier People.’
For this campaign, the NHS logo was changed into a different colour for the first time in its 75-year history. A campaign toolkit was delivered for all NHS Trusts to share stories around sustainability.
It raised staff awareness of what the NHS is doing at a corporate level to be even greener.
It also educated staff on how individual efforts could proactively improve the health of future generations.