NHS Blood & Transplant
‘Sign for Plasma FC’
SOCIAL ACTIVATION / PARTNERSHIPAn appeal for blood plasma donations from people who had recovered from coronavirus. Medical trials were using these donations in search of an antibody treatment that would potentially help people recover from serious cases.
Data showed that men aged over 35 had the highest antibody count. So, we targeted them through the social channels of football clubs up and down the country. We united fans everywhere, by asking them to Sign for Plasma FC. Loads of clubs jumped on the bandwagon, helping us get more donations.
