The Economist
‘Raising eyebrows and subscriptions’
PROGRAMMATIC BANNERS / TARGETED SOCIAL ADS
Concept development / Copywriting
Created during a 10-month freelance stint at Proximity London. As part of the Cannes Lion-winning campaign for Creative Effectiveness.
The task was to encourage students to subscribe to The Economist by intriguing them with ads that linked to free-to-read articles.
