The National Gambling Helpline
‘Talk Ban Stop’
An awareness campaign for Gamcare, made during my time at 23red.
The campaign aims to show people who are potentially struggling with
gambling that other people like them had overcome their gambling harms.
And that they can too, with the free tools available to them.
We chose to feature real people with real stories. Prompt-led 45-minute conversations were recorded, transcripted and turned into a series of thought-provoking short films, as well as social content and targeted programmatic ads. This gave us a tone of voice that is 100% authentic.