Uniqlo Heattech
‘Feel the warmth’
DIGITAL RETAIL / EXPERIENTIAL / SOCIAL ACTIVATION
Concept development / Copywriting / Client presentations
This global digital campaign was created during my time at BD Network. It encouraged Uniqlo customers to give the gift of warmth to their friends and families. Activated online and in 17 stores across London, Paris and Moscow. Customers were able to nominate a group or an individual to receive an item of Heattech clothing from Uniqlo. The range allows both men and women to stay warm with fewer layers, so that fashion needn't be compromised. Thousands of submissions were made online and in store on the wall of warmth, with winners redeeming garments via mobile.
