Uniqlo Heattech
Digital, Experiential, Social
This global digital campaign was created during my time at BD Network.
It gave Uniqlo customers the chance to give warmth to their friends and families.
Activated online and in store, customers were able to nominate a group
or an individual to receive an item of Heattech clothing from Uniqlo.
The range allows both men and women to stay warm with fewer layers, so that fashion needn't be compromised.
Thousands of submissions were made online and in store on the wall of warmth, with winners redeeming garments via mobile.
