Virgin Holidays
‘The sale won’t last forever.’
The task was to create a sense of scarcity around sale holidays.
Data was used creatively to be contextually relevant.
For instance, appointment availability informed how the images loaded.
Specifically how populated the beach was and how many sunloungers were being used.
And location data was used to link our message to the recipients’ nearest retailer.
The campaign smashed all targets,
with 256% more new website visits and 37% up on holidays sold in the year before.
Over 50% more customers also booked an in-store appointment before the sale started.
