Volkswagen
‘Live big. Drive small.'
DIRECT MAIL – The small guide to living big.Concept development / Copywriting / Client presentations
This DM pack was created during a 10-month freelance stint at Proximity London. The task was to arouse interest in the new Volkswagen ‘Up!’
The Up! is the city car that gives drivers more from their already busy lives. For a small car, it has many features, which lead to the thought of ‘Drive small. Live big.’
The mailer format looks small at first, but unpacks to reveal much more inside – just like the car itself.