Wimbledon
‘In Pursuit of Greatness’
OOH / EXPERIENTIALConcept development / Copywriting / Client presentations
The All England Lawn Tennis Club welcomes over 500,000 visitors through its gates for the Wimbledon Championships every summer. The brief was to build excitement and anticipation at the moment of arrival.
The response was a series of historical stories that demonstrate how the AELTC has grown and improved over time, merging modern ambition with great tradition. These were displayed in Wimbledon and Southfields tube stations, the club’s world-famous queue and around the grounds at SW19.
The evolution of Centre Court
The introduction of court-side technology
The masterful precision of the talented ground staff
The legendary moments at the Championships
This outdoor and experiential campaign was created
during a 6-month freelance stint at Agency Space.