Wrangler
‘Icons live forever’
SOCIAL FILM / INSTAGRAM CONTENT / eCRM / ECOM / RETAIL / DOOH
Concept development / Copywriting / Client presentations
I wrote several brand campaigns for Wrangler, the iconic denim brand, over a period of 7 years. Including launching new collections and preparing seasonal messaging. Campaigns played on all the brand’s strengths. From its wild-west heritage and timeless rockstar look. To using live, localised weather data to suggest relevant new wardrobe additions.
As seen on Insta...
Summer influencer campaign
With ‘Born Ready’ as a brand proposition, we created
a website that combined user-location and weather
data to serve a unique and relevant experience.
Wrangler prepared each individual for cold and wet
weather by showing items that would keep them warm and dry.
Newsletters range from new collections and style
advice to promotions and outfit suggestions.
I look for a balance of fun tone and hard-selling copy.
