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Wrangler

‘Icons live forever’



As part of an ongoing relationship with iconic denim
brand Wrangler, I have written campaign copy for
their website, newsletters, Instagram and POS screens.

      


         

As seen on Insta...

       

   

       


Newsletters range from new collections and style
advice to promotions and outfit suggestions.
I look for a balance of fun tone and hard-selling copy.

With ‘Born Ready’ as a brand proposition, we created
a website that combined user-location and weather
data to serve a unique and relevant experience.
Wrangler prepared each individual for cold and wet
weather by showing items that would keep them warm and dry.














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