Sony eReader
This Press, TV, Cinema and Brochure campaign was created during my time at BD Network. With most eReaders promoting themselves solely on technical capabilities, the emotions of reading was introduced to promote the Sony Reader.
The ‘Open Up’ campaign explores the feelings and places that reading takes you, as well as hinting towards its unique feature of a book-like cover. The line also works as a mechanic for promotions, content suggestions and gifting occasions.
This works throughout the consumer journey – attracting, engaging, informing and reassuring customers about the product.
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